Rural England CIC is undertaking a commissioned research project on Unlocking the Digital Potential of the UK's Rural Areas. A key part of it is an online survey aimed at business owners, directors and managers. It explores how rural-based businesses currently use digital connectivity and technology, how important it is to their business model, what constraints slow their digital uptake and what benefits might accrue if such constraints were overcome.
They are aiming to reach as many rural based business owners, directors and managers as possible from across the UK and they want to hear from businesses in all sectors (from farms, to retail, to tech companies), of all sizes (from sole traders to large enterprises), of all types (from PLCs to social enterprises) and of all ages (from start-ups to long-established firms), however much they do (or don't) make use of digital connectivity and technologies. They already have the All Party Parliamentary Group for SMEs interested in hearing about the survey and research results.
The link to the survey which you’re being asked to complete is: https://ruralengland.org/unlocking-the-digital-potential-of-rural-areas-research/
Survey responses will be accepted up until Friday 1 September. Your response will be considered confidential by the research team and you do not have to complete questions which would identify you or your organisation.
Rural England CIC is undertaking this research in collaboration with Scotland's Rural College and with funding received from Amazon UK.